About Sierra Performance Coatings

About Sierra Performance Coatings

Providing a little “color” to Sierra’s proprietary approach to color and coating technology.

Getting the product right is only half the process. Choosing the right manufacturer to produce the product is critical to success. Astronomers will tell you the biggest star doesn’t necessarily burn the brightest. While the Sierra Company has grown substantially over the last 39 years, focused growth on brightness, rather than just physical size.

In the coatings industry, this has meant seeking out and building the best-qualified scientific support for research, testing and problem-solving. Coupling experienced personnel with the most advanced Technologies for chemical and color production has resulted in reliable coatings created that fulfill a wide and expanding range of application challenges. It has meant adherence to the highest standards of competency, compliance, and consistency in the industry.

As a mid-sized company, Sierra can respect the uniqueness of each client’s growing pains while providing stellar-quality service and solutions.


You know it works. The jewelry box’s robin’s egg blue, the farm-equipment’s handsome harvest gold, the feet-on-the-ground delivery-service brown. Choosing a unique color to identify your brand is one of the most powerful public communications decisions you can make. With color you can create emotional responses to your brand’s excellence that cannot emerge from words alone.

Choosing a color (or colors) isn’t just a big-business decision. It’s a growth decision at all stages of corporate development and can be an important factor in reaching out to new markets or when facing new or aggressive competitors. 

Color remains the go-to, the look-for. From print material to service equipment, from furnishings to vehicles to buildings, your color expresses the message of quality, versatility and integrity that you want consumers to remember.